Most US elections are for a single person to be elected by a majority or plurality vote. This can force voters to choose between voting for the candidate they prefer and strategically voting for the one they think has the best chance of winning. However, voters are interested in ballots that allow more choices.
New voting methods like ranked choice voting, proportional representation, and cumulative voting give voters tools for expressing a more nuanced choice as they mark their ballot.
These new ways of voting bring promise of a stronger democracy, but also require new – and sometimes unfamiliar – ballot designs. Our research explores how to communicate with voters, so they understand how to mark their ballot to express their opinions accurately.
Our goal in this research is to help election officials and democracy advocates consider voters’ needs as they plan and implement new voting methods.
Related topics in running elections:
Proportional representation is a voting method that elects multiple representatives in each district in proportion to the number of people who vote for them. There are several methods for proportional representation, each reflecting a different way of thinking about candidates and parties.
The most common variety commonly used in the US is multi-member districts using ranked choice voting (Proportional RCV). Other methods of proportional representation can help address the challenge of drawing fair legislative districts.
In 2025 and 2026, we conducted two exploratory studies to learn what ballot designs would help voters understand how different voting methods work. The methods included ranking, cumulative, and approval voting

Another study tested voter reactions and understanding of multi-winner ranked choice (PRCV) voting. This research was conducted in Arlington County, VA and Portland, OR.
Mixed member systems (MMP) is a form of proportional voting used successfully in countries including Germany, Ireland, and New Zealand. Voters make two choices: they select a party they want to lead the legislature, and also vote for individual members of parliament.

One suggestion is that a state legislature or county council might have both single-winner districts and a number of at-large seats, with seats allocated based on each party’s share of the vote.
How could MMP be adapted to the US electoral system? We explored this question in both a research project and a design exploration
Cumulative voting is a multi-winner voting method in which voters can mark all of their votes for a single candidate or split them across multiple candidates. The winners are those who receive the most votes. For example, in an election for 3 seats on a council, voters can cast 3 votes for any combination of candidates which could look like 3 votes for a single candidate, or 1 vote each for 3 candidates.
In 2010, when Port Chester, New York, adopted cumulative voting, a usability test was conducted of both the education materials and 4 versions of the ballot and voting instructions. Voters made two kinds of mistakes. One group undervoted, marking their choices once, and not using the remaining voting options. Two participants overvoted by selecting all 6 bubbles for each of their preferred candidates – that is marking 36 total selections.
Even in a small qualitative test, it was clear that voters needed targeted education around the ability to vote more than once for the same candidates.

Voter education should include:
Two post-election reports showed the effectiveness of the intensive voter education campaign in an election that resulted in the first Hispanic council member being elected.
Research: Designing ballots for new voting methods
New ways of voting need new – and sometimes unfamiliar – ballot designs. We want to make sure that voters’ needs are a building block of any changes to elections.
Our research examined prototype ballot designs to determine what helps voters understand proportional representation elections and builds confidence.
We conducted two exploratory studies to learn what ballot designs would help voters understand how different proportional representation contests work and vote accurately and confidently.
Information from other organizations that have descriptions and a summary of the pros
and cons of other voting methods. CCD does not endorse these organizations, but found their explainers useful.
Proportional representation
Mixed Member Proportional
Cumulative voting