Election websites for small-medium jurisdictions
What makes a great election website for small-medium jurisdictions? As part of a project with the U.S. Alliance, we revisited our past website recommendations and assessed how they might need to change to work for offices of different sizes. For this research, we looked at the user experience and information design of 20 election websites in small-medium jurisdictions.
Key findings
We evaluated 20 websites based on a rubric with five criteria.
Here are the criteria we looked at and what we found:
- Category #1: Site user interface and information architecture: Is the information on this website organized in a way that makes sense?
What we found: Many sites had consistency in site design, but areas of improvement included making it easy to find and navigate information.
- Category #2: Findability, trust, and security: How easy is it to find the information you’re looking for on the website? How secure is the website? Can users trust the information?
What we found: Many websites had strong security. However, many of the websites did not use .gov, which is an essential way voters understand they are visiting a government website.
- Category #3: Key for voter tasks and information: Does the website provide answers to essential questions from voters, like deadlines and how to cast a ballot?
What we found: While many of the sites had essential information listed on their website, many of the answers were difficult to find.
- Category #4: Special voter circumstances: Does the website address and provide quality information for voters with disabilities, student voters, returning citizens and other special voter circumstances?
What we found: Many of the websites focused on providing information for high schoolers. However, the majority of the websites we looked at lacked information for voters with disabilities and for college students.
- Category #5: Seasonal election staff: Is there quality information about election staff training and opportunities?
What we found: Several, but not all, of the sites audited had information about seasonal elections staff opportunities.
About this research
This research was led by CCD researcher Asher Kolieboi.
This report is part of a larger project that includes 3 phases:
- Audit of 20 websites of small-medium jurisdictions.
- Feedback session with voters to learn how they navigated the information on election websites, what information they could easily find and what they struggled to find.
- Conversations with election offices whose websites demonstrate best practices to help us learn more about how election offices with well-designed websites update and maintain their them.