Information Design
When you communicate with someone, you are designing information to cause an action. Sometimes, this action is as simple as learning something new. Other times, the action might be more complicated, like registering to vote. Information design is the process of making the information you want to share clear, engaging, accessible, and usable.
You can apply information design principles to everything from your website and voter education, to ballots and forms. Key principles of information design include:
- Knowing your audience
- Content Structure
- Plain language
- Hierarchy
- Typography
- Visuals
- Color
- Consistency
