Designing Ranked Choice Voting voter education
At the Center for Civic Design, we know that good ballot design and effective voter education make informed and confident voters. Any major change in elections, like implementing Ranked Choice Voting, creates a need for voter education.
If voters don’t have an accurate understanding of how RCV works:
- They are less likely to understand why it was adopted and the benefits it offers.
- They are less likely to understand how to mark their ballot in a way that reflects their intent.
These guidelines are for anyone working on RCV education.
Designing Ranked Choice Voting voter education
These best practices cover:
- How to write and organize RCV information.
- What information to include and where.
- How to use graphic design and images to support written content.
- How to build consistency from your voter education campaign to ballot language.
- How to plan for language access and translation.