Listening to voters

How did we decide that the California Voter Bill of Rights was important? By listening to voters.

Dana and I knew there was an official California Voter Bill of Rights, but we weren’t convinced that it was an important element in a voter guide. In our first round of research we included the Bill of Rights just to get reactions—as an example of “official information.” We were incredibly surprised when person after person told us they liked it.

It turns out that when citizens don’t feel included in civic life they need to see their rights and responsibilities spelled out.

When our research showed that the information in the Voter Bill of Rights was too hard to read, we decided to create a plain language version.

Read the full story in Civic Quarterly