Usability testing is a way to learn how easy or difficult it is for people to use something by observing them actually using it.
The resources provided in this toolkit can help you systematize the process, produce reliable findings, and generally expand your ability to test voting materials thoroughly with real users — before you launch them out into the world.
Testing in the office to get quick usability feedback from colleagues. If you’re in the early stages of designing your materials, this approach is a fast way to get a second opinion.
Of the 5 approaches, it requires the least time and resources and usually works best in the early stages of designing new materials or updating old ones. It’s also good exercise if you’re new to usability testing.
Templates included:
Bring together 2-4 colleagues – but make sure they’re people who know nothing about the material you’re testing. Although your colleagues need not represent your target audience, you can ask them to use personas to think about a user’s perspective.
If you’d like some tips on how to use personas, check out this article about different ways to approach a form.
Since it’s informal, you can do this test at your desk, a participant’s desk, or in a conference room.
Use this approach if you’re looking for quick input on prototypes that people can try out. This test is more structured than testing in the office, but it’s quicker and easier than the testing in the conference room approach.
Templates included:
Your participants should come from the public, so they’re more like your real users (than your colleagues usually are). For example, if you’re testing something for voters, you can ask people if they’re registered to vote and go from there.
Depending on the time you have available for each session, you can work with anywhere between 4 and 8 participants for this test. You don’t need to pay your participants, but you might consider giving a small token of appreciation — like a promotional item provided by your election office.
The idea for this test is to leave your office and go to a public place. That might be the foyer in your municipal or county building, a public library, or a community center.
If you have some flexibility with location, find a place where you’re likely to find people who are like your real users.
Use this approach if you want to conduct a more structured test with participants who are your actual users — not just colleagues or people on the street. A full usability test can happen at any stage in the process, from testing the original version, testing drafts, or testing the almost-final version. This approach may or may not result in a formal report.
Templates included:
For this test, select participants who represent the intended audience for the material being tested. Screen them through phone conversations and schedule their sessions.
You should test with at least 4 participants per user group who will interact with your materials (e.g., 4 regular voters, 4 new voters, etc.). Full usability tests can be conducted with anywhere between 8 and 100 participants. Most of these usability tests include 8-20 participants in individual sessions that last between 30 and 90 minutes.
Depending on your resources, you may choose to compensate participants for their time, especially if each test is a long session of 30 minutes or more.
In some instances, additional observers may also be included in the testing room. Or, you can use a webcam to have stakeholders observe from another room.
Find a quiet place for testing (like a conference room) that will allow you to have substantial, uninterrupted conversations with each participant. If your test includes observers, make sure there’s room for everyone. Alternatively, you can also schedule sessions in a usability lab (two rooms divided by a glass panel to keep participants and observers separate).
Use this approach to get feedback from people who can’t physically be in a room with the moderator and note taker. This approach limits participants to people who have technology to access a video call, but can be a good way to reach people in a wider geographical area or who might not come to an in-person test.
Templates included:
For this test, select participants who represent the intended audience for the material being tested. Screen them through phone conversations and schedule their sessions. Prior to the test, agree on the videoconferencing platform that can be accessed by all test participants.
You should test with at least four participants per user group who will interact with your materials (e.g., four immigration applicants, four travelers by plane, etc.). Since these users are remote, their sessions will be conducted individually. Full usability tests can be conducted with anywhere between eight and 100 participants. Most of these usability tests include 8-20 participants in individual sessions that last between 30 and 90 minutes. Most will be about an hour long.
Depending on your resources, you may choose to incentivize participation (e.g., stickers or other promotional items), especially if each test is a long session of 30 minutes or more.
Before the testing, ensure the following is provided to the remote participants:
If you have additional people observing the test, be sure to go over their role, so they know what to expect. Ask them to keep their video and audio off so they are not distracting. You may also want them to identify themselves with their organization or role, rather than by name.
Find a quiet place for testing (like a conference room) that will allow you to have substantial, uninterrupted conversations with each participant. If your test includes observers, make sure there’s room for everyone.
A note on remote presenting for testing forms – It is best to display the material on your screen using the screen sharing function, pass control to the user, and then allow the user to digitally fill out the information through the screen sharing functionality.
Use this approach if you have an opportunity to get feedback during a public event where you demo elections systems for voter education or as part of a community review. Like the testing out of the office approach, it is another way to collect feedback from people. In this approach, you would be adding some structured usability questions to get more information after they have tried something out for themselves.
This is a way to be sure you learn about the usability of the materials from the people who come to the event. Your focus might be a specific system or you might also include voter information, instructions, or forms.
Templates included:
*We use a form that combines the moderator’s guide and demographics with a simple way to take notes. This is to minimize the paper when working standing up.
One way to keep everything together is to put all the material into a loose-leaf notebook or have it spiral bound at a local copy shop. Copies of the consent form can go at the back. There are two versions of the consent form. One is a basic form for individuals. The other is more like a sign-in sheet if you are keep track of who you worked with and what organizations they represent or what role they play in elections.
Download testing at demo days (.zip)You will test with anyone who comes to the demo day. This is a good opportunity to invite people from different communities. You might ask local voting advocacy groups to urge “regular voters” to attend, so you get input from all kinds of voters.
You will work at the demonstration location. You will need an area outside of the traffic flow where you can talk to people after they try out the system or other election materials.